Synthesia
History
Synthesia is a synthetic media generation company founded in 2017 and is based in London, England. The company was co-founded by Victor Riparbelli (CEO) and Steffen Tjerrild. As of January 2025, the company serves over 60,000 businesses as customers, including over 60% of Fortune 100 companies.
Capital raised to date reached $330 million in 2025, with 2025 investments slated to further product innovation, talent growth, and company expansion in North America, Europe, Japan and Australia. Peter Hill joined Synthesia as CTO in January 2025, following 25 years at Amazon.
Mission
Synthesia's mission is to enable everyone to make videos easily. The company aims to democratize video creation through AI, making professional video production accessible to businesses and individuals without requiring extensive technical skills or resources.
Vision
To become the world's leading AI video platform, enabling businesses to create engaging, personalized video content at scale while maintaining the highest standards of safety and ethical AI use.
Values
Synthesia prioritizes:
- Responsible AI: Comprehensive ethics and safety framework
- Innovation: Cutting-edge AI video generation technology
- Accessibility: Making video creation tools available to everyone
- Security & Compliance: SOC2, GDPR, ISO 42001 certified
- Customer Success: Focus on delivering real business value
Products and Services
Core Products
Synthesia Studio
- Kind: AI video generation platform
- Website: https://www.synthesia.io/platform
- Description: End-to-end video production platform that transforms text into professional videos with AI avatars in minutes. Users can create custom videos complete with natural AI voices in 140+ languages.
AI Avatars
- Kind: Digital presenters
- Website: https://www.synthesia.io/features/avatars
- Description: Library of 230+ stock avatars plus ability to create personal avatars. The latest "Expressive Avatars" represent the fourth generation with enhanced emotional range and natural movements.
AI Video Assistant
- Kind: Content automation tool
- Website: https://www.synthesia.io/features/ai-video-assistant
- Description: Converts entire knowledge bases into libraries of videos, supports brand elements, and enables bulk video creation from documents or prompts.
AI Screen Recorder
- Kind: Screen capture enhancement tool
- Website: https://www.synthesia.io/features/screen-recorder
- Description: Transforms screen recordings into beautiful video presentations powered by AI avatars.
Translation & Localization
- Kind: Multilingual video platform
- Website: https://www.synthesia.io/features/translate-video
- Description: Create one video and automatically translate it into multiple languages with automatic updates across all versions.
Software Development Focus
API Integration: Synthesia provides APIs for developers to integrate AI video generation capabilities into their applications and workflows.
Custom Integrations: Platform supports integration with existing business systems and workflows for enterprise customers.
White-label Solutions: Options for businesses to incorporate Synthesia's technology into their own products and services.
Latest Technologies and Trends (2025)
Synthesia 2.0 Platform
The world's first AI video communications platform, reinventing every aspect of video production and distribution to help businesses create and share AI-generated videos at scale.
Next-Generation Avatars
Full-body avatars with hands coming later in 2025, featuring complete range of human body language and fully controllable appearance and animations.
Interactive Video Player
New video player that offers personalized and real-time, interactive experiences, automatically playing videos in viewers' preferred languages.
AWS Partnership
Uses Amazon EC2 P5 Instances powered by NVIDIA H100 Tensor Core GPUs, accelerating model training by 30 times compared to previous systems.
Adobe Strategic Partnership
Adobe invested in Synthesia in April 2025 as part of a strategic partnership to transform video production workflows.
Revenue Milestone
Synthesia hit $100 million in annual recurring revenue (ARR) in 2025, growing approximately 100% year-over-year.
Enterprise Security
On track to achieve ISO/IEC 42001 certification, ensuring responsible development and use of AI systems.
Market Leadership
Named to Fast Company's World's Most Innovative Companies list and recognized across major industry publications.
Key Technologies
- Convolutional Neural Networks: For realistic avatar generation
- Natural Language Processing: For script-to-speech conversion
- Computer Vision: For facial movement and expression mapping
- Cloud Computing: Scalable AWS infrastructure with GPU acceleration
- Machine Learning: Continuous improvement of avatar realism and voice quality
- Real-time Rendering: Interactive and personalized video experiences
- Enterprise Security: SOC2, GDPR, and ISO 42001 compliance frameworks